Changing Our Seafood Relationship

For Healthier Consumption, Last-Mile Logistics and Quality Control

Seafood consumer trends are evolving all the time — this much is certain. Leading this charge are new formulas for climate-friendly, healthier nutrition and product freshness for seafood. The most recent research we've conducted has shown that consumers are taking a more conscious effort to purchase ethically-sourced groceries and seafood, in particular, and they now expect farm-to-traceability.

Today's premium seafood consumer wants something more than ecolabels that are tangled with superfluous data or empty guarantees on freshness. What brands must now do is provide more insights, validation and intelligence which matches their values at checkout.

AFFORDABLE, LOCAL AND SUSTAINABLE

Today's activated consumer is the new seafood shopper.

Until now, there has been no single, on-line system that contains all the information needed for pass-through entities that validates product quality, performs ad-hoc monitoring queries and supports the consumer journey from farms to the dinner plate.

Traceability

Allows consumers to verify the complete journey of their seafood purchases
Helps reduce food waste and ensure optimal freshness for certification authorities
Provides instant insights into when a package was farmed, harvested, processed and which farm shipped the package
Delivers reliable information into supply sourcing, water quality or energy usage for climate conscious stakeholders
Shows the farm facility and tanks in which the seafood was raised

Supply Optimization

Lets farm centres to properly set their own prices effectively manag the cost and flow of critical supplies
Rectifies pricing imbalances by recording transactions in real time with the use of smart contracts and ledger processes
Makes it easier for transactional parties to perform due diligence with one another at a micro level
Provides up to date supply and demand data to the entire range of stakeholders: investors and regulators and certification agencies

Risk Management

Communicates loads, geo waypoints and basic compliance information to carriers, partners, insurers and agencies
Enables deeper visibility across the entire supply chain for quality control and emerging ESG/SASB standards
Registers the parties involved, price, date, location, quality and status of the seafood product
Secures insurance documentation, DOT numbers and pickup documentation throughout the delivery lifecycle

Merchant Transactions

Opens the door to farm center managers to sell their product as a commodity
Prevents price coercion and eliminates build up of retroactive payment thresholds
Raises an opportunity to receive payments and micro financing options for core partners
Establishes lower cost and faster payment options to aqua commerce channels for expertise, supplies and products
Increases the array of merchant gateways and delivery options at point of purchase to support regionalization and market zones

Improving Life Below Water

Integration Points

Implementation is made easier with a series of modules which leverage SDKs and REST APIs to merge legacy data, federated nodes and micro-channels securely.
Modularity and Scalability

Quickly deploy access to features and use-case scenarios that support privilege level, smart contracts, KPIs and environmental insights for each farm facility.
Enforce System-Wide Compliance

Deliver real-time insights and quality control platform to enhance the product journey, resource management and every facet of transparency for stakeholders.

Key Consumer Trends

Healthier Alternatives

Replacing processed foods and mislabelled products with better choices.
Safe and Traceable

Clear validation tools that ensure freshness and seafood quality.
Sustainable Sourcing

Reliable information about food production, resources and shipping facilities.
Go Beyond Ecolabelling

Actionable brand stories that connect with environmental standards and causes that reduce green-washing and unsubstantiated claims.

Seafood Logistics

Changing Our Seafood Relationship